Smokybrands Marketing Agency at the 10th German American Business Forum (DAWT) in Munich

At the 10th German American Business Forum (DAWT) in Munich, Bjoern Knobloch, CEO of Smokybrands Marketing Agency LLC, took part in discussions with entrepreneurs exploring market entry and expansion in the United States. In this context, he shared initial insights into the advantages of Tennessee as a business location, as well as practical considerations for building a sustainable market presence across the Atlantic.

Knobloch emphasized the importance of approaching U.S. expansion strategically rather than tactically. He highlighted how long-term success depends on the close alignment of marketing, sales, and customer retention, rather than treating these disciplines as isolated functions. According to Knobloch, sustainable growth in competitive markets requires a cohesive framework in which brand positioning, demand generation, and relationship management reinforce one another.

Smokybrands Marketing Agency LLC focuses on integrated marketing strategies for companies operating between Europe and North America, supporting organizations on both sides of the Atlantic in navigating cross-market challenges.

The DAWT 2025 set a new attendance record, welcoming more than 340 participants. The event featured a full day of keynote presentations, panel discussions, hands-on workshops, and high-level networking opportunities. Participants gained valuable perspectives on current developments, strategic opportunities, and emerging trends within the transatlantic economic landscape.